While I was at the local chapter of the American Advertising Federation’s judging for the Addy Awards, I saw so much amazing creative that my head felt like it was going to explode. I got to assist with the web design, apps, tv, and radio judging, and wrote down a couple of websites that I thought were amazing. I feel like I am having a creativity hyper-drive, I have so many new ideas and I want to work on them all. I think it’s time I did some more fashion photography, created some logos, and tried something new.
Art&Style: When did you first fall in love with photography?
Rob Woodcox: I would say I fell in love with photography nearly from the moment I started developing film in the darkroom three years ago. I wanted to learn photography the hard way, and each exposure had me brimming with excitement as I waited for it to develop. The transition to digital was simple, and my knowledge from the darkroom really advanced my learning of Photoshop.
A&S: What are some of your biggest inspirations for your work?
RW: For starters I am very inspired by God and all of the things he created and invested in me. I rely on Him daily and often dream of Heaven. As far as photographic inspirations go, Richard Avedon and Annie Liebovitz first sparked my interest in taking photographs to the next level, beyond just taking snapshots. Seeing their incredible sets, wardrobe, compositions, and movement throughout images invigorated my creative senses. Some more modern influences that I have since discovered are Brooke Shaden, Rosie Hardy, Lissy Elle, and Alex Stoddard… although the list could go a long way!
A&S: A lot of your images have an otherworldly feel, do you tend to think that way or is it more symbolic in nature?
RW: I think my answer would be a little of both. As I mentioned I often dream of Heaven, which is quite other-worldly, but I also find a lot of symbolism in the locations, props, wardrobe, and models I work with. It is important to me that meaning is ever-present in all aspects of a shoot.
A&S: Often you write almost a creative rationale for each image, is that a habit or part of the creative process?
RW: For me, having a story to accompany my images is important. I actually don’t find a need to write along with my images, as I also enjoy hearing other people’s takes on my work, but to inspire others and fully convey my intentions with a piece, I find writing useful.
A&S: Any upcoming projects or ideas that you are working on?
RW: Haha! I have to laugh at that question only because my head is literally exploding with ideas. I have a list of over a hundred ideas I’d like to execute at some point, but to focus on one project, I am currently developing a fundraiser to benefit abused and neglected foster kids. Through wildly surreal portraits of children in unusual settings, I am going to convey emotions that will hopefully grab people’s attention and inspire them to make changes to problems that are unacceptable.
A&S: Which styles of photography do you enjoy the most: traditional, digital, experimental, or specific genre?
RW: The styles of photography I enjoy most tend to be experimental and bridge multiple genres. I myself prefer to bridge gaps between landscape, portrait and fashion. Artists I discover that do those genres well tend to be my favorites!
A&S: What is some of your favorite equipment: lenses, camera, lighting, props?
RW: I love my 5D mk II, my 50mm 1.4, and my 24-70 2.8. I also don’t mind natural or artificial lighting, whether I am reflecting some fill, using speed lights, or breaking out the pro-foto, I love using whatever fits each idea best! At this point I don’t own lighting equipment but I have been fortunate to use it quite often and am looking to purchase some soon!
A&S: Where do you see yourself in the next five years?
RW: In the next five years I see myself being much more invested in creating artwork for well-established organizations, businesses, and public figures, especially organizations that benefit people. As I build my name and skills I am hoping my efforts will be noticed and respected in the industry at large.